What Cars Techies Drive ?
Cars are the third place (besides Home and Work) that many of us spend most of our times while commuting. Cars are continuously improved to meet today’s techie needs. The technology is helping tech savvy people to remotely work from their cars. Most of today’s cars are iPod ready making iPhone users listen different (tech or business) podcasts from an app like Stitcher which aggregates all podcasts into one neat interface. An app that – can read out loud the incoming emails, Respond to emails via Speech to text from car stereos is all foreseeable future.
But coming to the present year 2009, Forbes did a demographic research on Cars and their user types. Four Car manufacturers are rated according to tech-savvyness of the the users. The winner is Honda and the looser – Chevy.
Honda users also tend to be tech-savvy–only 3% of owners don’t use the Internet
Chevy must find a way to deal with the fact that its owners have a reputation for being behind the times
13% of Chevy owners have never used the Web. By contrast, only 3% of Honda owners remain in the technological Stone Age.
Honda users also tend to have most college degrees followed by Toyota’s 60%, Ford 45%.
Ford is repairing its tech damage –
“pleasing younger, more tech-savvy group, Ford has introduced features in its cars such as Ford Sync, which allows drivers to play music from an iPod on the auto’s sound system using Bluetooth technology. Drivers can request songs by voice command; Sync will even read text messages aloud.”

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